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Selling merchandise through Punchpass
Selling merchandise through Punchpass

Punchpass can help you manage your retail sales.

Claire avatar
Written by Claire
Updated over a year ago

If your studio is offering a few things for sale (but not enough to justify additional software) then Punchpass may be able to help.

Many studios use Punchpass to manage a small amount of retail sales.  It's not a full-service solution, but works well for the occasional item or equipment rental.


Selling Merchandise using Passes

  1. The first step is to set up a pass. From Manage > Passes, select the option to + New Pass, and create an offer that matches the details of the item, like this:

  2. The pass settings. Make your pass a punchcard with one visit uses the expiry settings above – so that the pass gets used up immediately and doesn't show as an available credit on your customer's account.

    Here's what those pass settings look like when creating the pass:

    • How many credits/visits on the pass? Set this to 1 as there currently isn't an option for zero.

    • When does this pass become active for attendance? Immediately when assigned.

    • How long is the pass good for? Same day. Since this is a retail pass, we want it to immediately expire.

    • How should we calculate the pass expiration date? Set the expiration date when pass assigned to the customer.


  3. Adjust the class eligibility. When setting up the pass, you have to option to select classes. For retail passes, if the pass is only for a retail product, you'll want to make sure that no classes are selected.

    When setting up the pass, you can select the eligible classes. For retail-only, you'll press the Clear All button, so no classes are selected.


    If you need to adjust the eligible classes after creating the pass, simply press the Eligible Classes button on the Pass Overview page and make any changes.

  4. That's it! Now your merchandise pass is ready for sale and you can repeat this process for any number of other items.

Note: It's important to make sure that the retail 'pass' isn't valid for any classes. Click on the Eligible Classes button from the screen shown above and make sure no classes are selected.

Best practices when selling merchandise

  • It's best to reorder your passes so that your retail products are at the bottom of your list (read more about how to do that here

  • You can change the price of the product at any time by editing the pass

  • If you want to offer an on-the-spot discount, don't forget to create a discount code

  • You can track your sales in your Sales Details Report

  • We recommend limiting merchandise sales to in-studio only, but if you want to offer them for sale online then you can definitely do that too on a Punchpass plan with Stripe connected.

Hope that gives you another tool in your arsenal of great uses for Punchpass 😀

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