Discount codes are codes you give to your customers that allow them to apply a percentage or fixed amount discount to specific online pass purchases.

This feature is only available with Stripe payment integration on our Banyan plan.

Here is a quick demo for offering discount codes:

For example, you could create a code called 'HOLIDAYFITNESS' to let customers receive $20 off any pass purchase.  Or you can create a code called "NEW" to give brand new clients a 100% discount & encourage them to try out a class for free (click here for more discount options for new customers)

Discounts can be applied to:

  • online pass purchases

  • ticketed reservations

  • and paid Series reservations

Discount codes cannot be applied to:

The discount codes feature is only compatible with online purchases through Stripe and our Banyan plan.

Creating Discounts

To get started, first you need to create a discount.  Go to Manage Settings > Discount Codes. Then you can click the + New Discount Code button to get started.

  1.  Discounts must be one word.  It will be capitalized, though your customers can enter them lowercase. 

  2. Discount codes must be made up of letters and numbers only. Special characters such as "&" are not supported!

  3. You can select whether you want to offer a Percentage (% off) or a Fixed Amount ($ amount off). Discounts can be up to 100% -- so you can offer free passes too :)

  4. Discounts CAN have an expiration date, but don't have to.

  5. Discount codes for ticketed classes should have an expiration date one day after the ticketed event. If the event is on April 24, make the expiration date April 25.

  6. Discounts can also have a limit to the total number that can redeemed. This is nice if you want to keep redemptions under control by offering a discount only to the first ### of people who have the code.  However, you cannot limit the number of times an individual redeems a discount code.

Determining Which Passes & Classes A Discount Can Be Used For:

You can tell Punchpass which passes and ticketed classes a discount can be used for. This allows you to target specific Series or pass types for your discounts, hopefully improving your sales! By default, a discount is eligible for ALL passes/ticketed classes when it is first created. Click on the discount to edit, and then scroll down. You'll see which passes are eligible, and can click Change Eligible Passes/Classes to make your selection!

Managing & Editing Discounts

Once you have a discount created, you'll see them listed like the screenshot below.

If the discount has a limit we'll show it, along with the # that have been redeemed so far.  You can mark a discount as Inactive at any time, or Punchpass will deactivate it when it expires or reaches its redemption limit.  

To EDIT a discount, simply click on it.  You may delete Discounts that have never been redeemed, and only deactivate ones that have. 

To TRACK discounts, click on the number of Redemptions to see the Redemption Report:

You'll also see the discount code used on the Pass in the customer's account:

The Most Exciting Part - Using Discounts!

If the pass, paid series, or ticketed class has an eligible discount code, Punchpass will show the Discount code field.  Customers can enter the discount, and click 'Apply Discount' to confirm the code is valid.  

If it is, Punchpass will display the new price, along with the %/$ off.  The 'Purchase Pass' button will also display the discounted price.  

Notes:

Discount codes apply only when the client purchases from the public pages online using your Stripe connection.  They do not apply to in-studio sales from your administrative login, and they do not apply if you are selling via cash/check/other.

Hot tip!  Want to have a button on your website directing new customers to a discounted pass?  You can do that!  



How to create a link for a pass that is publically available for purchase:

  1. Navigate to your public Purchase a Pass page.

    If you're in your Admin account for Punchpass, click the Home button and then press Public Schedule. From here you'll select the Purchase a Pass page.

    Or open a new browser window, and navigate to your studio public page at yourstudio.punchpass.com and select the Purchase a Pass page.

  2. From your public Purchase a Pass page, click on the name of the pass eligible for your discount.

  3. On the pass purchase page, enter the discount code and press the "Apply Discount code" button

  4. The pass price should now reflect the discounted pricing – but wait, you're not done yet!

  5. While you're still on this page, copy the URL link that shows in your browser window. It's long and it should look something like....

    yourstudio.punchpass.com/passes/55555?........

  6. Add a button on your website that points to that URL link. 

Then the discount code is already applied ahead of time when your client clicks the special 'New Customer' button on your website.  :)

There is no way to limit a client to using a discount code purchase only 1 time. So to encourage legitimate use, be sure to set the expiration date or let Punchpass automatically deactivate it when it reaches the redemption limit you've set. You can also mark a discount as inactive at any time.



How to create a link to a pass that is available only to logged-in customers:

  1. Navigate to your public Purchase a Pass page.

    If you're in your Admin account for Punchpass, click the Home button and then press Public Schedule. From here you'll select the Purchase a Pass page.

    Or open a new browser window, and navigate to your studio public page at yourstudio.punchpass.com and select the Purchase a Pass page.

  2. From your public Purchase a Pass page, click on the name of the pass eligible for your discount.

  3. While you're still on this page, copy the URL link that shows in your browser window. It's long and it should look something like....

    yourstudio.punchpass.com/passes/55555?........

  4. Add a button on your website that points to that URL link.

  5. Your logged-in customer will then enter the discount code themselves!

We hope discount codes help you drive more sales & customers to your business!

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