We know there are often times that you'd like to give students access to a free pass - maybe you offer a free trial period or are running a special promotion and want students to be able to grab a free pass online. You'll need to create a pass and a discount code to make this work, here's how to set it up and more about your options along the way.
(Do you also need to be able to assign free passes from the admin side of Punchpass? That works a little differently, you can read more about how to set it up here.)
Creating the Pass:
In most cases you'll create a specific pass to be used as your free pass. If you just want to make one of your regular passes free for a while then skip to the Discount Code section below.
Go to Manage -> Passes to set up a new pass. This is an example of a pass that will be used as a free intro pass:
You may like to limit the pass so it can only be purchased once per customer and/or limit it to new customers only (customers will qualify if they've never bought a pass/membership/Ticket from you before).
You can also choose the price - since we're going to apply a 100% discount it's not super important what you put here. Some studios just put an amount like $1, others prefer to show the full price of that type of pass so students can see how much they're saving when they get it for free.
As always you'll need to also define the types of classes that the pass will be eligible for, you can find out how to do that here. You may need to limit the usage to specific classes or types of classes, make sure you've done that before moving onto the next step.
Creating the Discount Code:
Now we'll set up the 100% off discount code to be applied to the pass.
The basic instructions for setting up the code can be found here - you'll want to be extra sure that the 100% off code can only be applied to your selected pass or students will be able to purchase other types of passes for free 😬
You may also like to limit the number of times the discount code can be applied, that will effectively be the number of free passes that you're giving away.
Once you've created the discount code students won't be able to see it or find it unless you share it with them. You can see in the screenshot above that we've included the discount code in the pass description for our free intro pass - if you want the free passes to be freely available then that's a great option. But otherwise you can keep it a secret and only send the discount code out to selected students, members, teachers etc as you need to.
The One-click Online Free Pass Trick:
If you're setting up a free pass so you can make it publicly available on your website etc then you can generate a custom URL so the student doesn't even need to enter the code to grab their free pass.
This works really well if you have a button on your website like "Try Two Weeks Free!" or want to send out the free pass info in a newsletter or on social media.
To set up your one-click access you'll first want to click on the public pass purchase link for your free pass (or the pass that you're making free) from the pass details page (here's where to find it).
Then enter your 100% off discount code on that pass purchase page and click Apply Discount:
When the page reloads the discount code will be applied and students will have the opportunity to "purchase" the pass for free from that screen (they won't need to enter their credit card details):
Once you've generated the purchase screen shown above just grab that URL from your address bar, it will look something like this:
That URL will now take students directly to your Punchpass page to purchase a free pass, no need to give them the discount code at all!
You may like to run the link through a shortening service (like Tinyurl or bit.ly) so it's a bit cleaner, you can also remove some of the text and it will still work:
This trick can also be used if you're offering a partial discount on passes and want to streamline the process (obviously the student will need to enter their credit card details if there's payment due!).
We hope that offering free passes online is a valuable tool for your business!