How can I sell Gift Cards online?

Using Punchpass' Gift Card Feature

Victoria avatar
Written by Victoria
Updated over a week ago

In Punchpass, you can create and sell gift cards for any pass you sell online! They're a wonderful compliment to creating discount codes for your passes, ticketed classes, and membership subscriptions.

Gift cards allow the purchaser to prepay for a pass and then receive a unique discount code to print out or send digitally to someone else. Gift cards are a great way to promote shopping local and supporting small businesses around the holidays and Black Friday!
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​A few things to keep in mind:

  • A gift card covers the whole cost of a pass.

  • Recipients can use gift cards to purchase only that specific pass. Gift passes can't be redeemed for memberships or donation-based passes at this time.

  • Gift cards are redeemed by applying the unique discount code at checkout.


Preparing to Sell Gift Cards

Note: To create a gift card, you'll need a pass that will correspond to the gift card offer.


Navigate to Manage > Passes and take a look at your pass list.

  • Only passes, which are sold online using Stripe, can be offered as gifts.

  • Only one gift card can be created per pass.

  • This feature requires using our Stripe integration.

In this example, we have a 10 Class Pass and can see that it's available set to sell online using Stripe. So let's create a gift card for this 10 class pass.
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Here's what to do:

From the top of the Passes & Memberships page, click the + New Gift Card button.

And select the pass you want to make available for purchase by gift card:

Then, you can add a description or edit the Gift Card name, and click Save:

Now the gift card is available for purchase from your Purchase a Pass page!

From the Purchase a Pass Page the gifter selects the Gift Card they wish to purchase:

After payment, the purchaser will receive two email confirmations; one is the standard purchase receipt and the other includes details about the gift card. These emails are automatically sent to the purchaser and will appear in the language your Punchpass account uses per the General Settings section of your account settings.

In the Gift Card Purchase email, we include a link directly to the pass for purchase with the discount code included. This link will then need to be shared with the gift recipient:

The link leads them here to easily redeem the pass! Gift card codes are valid for the pass purchased and valued at a 100% discount.

If the recipient is not a client yet, adding their information will create a customer account within your account for them!

From the admin side, if a gift card is purchased, you can see that within the online sales report (access from the sidebar on your home page):

And from under Manage Settings > Discount Codes and Gift Cards > Gift Cards:

Once it is redeemed, you can see the pass under the gift recipient's account:
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And within the report under Discount Codes and Gift Cards:

Now you are all set to offer gift cards to your studio and promote the great gift of your classes and offerings to your community 😊!

Pro tip: Want to link directly to your gift cards from your website or social media?

Each one you offer will have a unique link - you can find it by going to your public pass page and clicking on the gift card, then just grab the direct URL from the address bar here:

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