How to Set Up the Come Back Expired Pass Automation
When a customer's pass expires or is filled, or their membership officially ends, and a # of days have passed and they have not made a new purchase, you can have a custom email immediately sent to them to invite them to make another purchase.
From Manage > Passes > Automations, click Expired Pass Reminder.
You can review the details of the automation and the steps for the automation process, and click Get Started to create it:
Step 1: Create the Automation Email
Here, you'll adjust the email template from the default text. This is your opportunity to add any information or directions you want to send to customers to encourage them to take a class!
You can add/edit:
A unique name for this email template
The subject for the email message
The body of the email message
Step 2 & 3: Define the Automation Settings and Select Passes
With your email template created, let's set up the automation!
Now you'll:
Create a short name for the automation,
When should the automation begin? Select Enable if you'd like to start using the automation immediately or select Paused to save as a draft.
Define the trigger. How many days after the pass ended should we send this follow-up email?
Select the Eligible Passes and Memberships
Then click Save Automation to finish!
Scroll down past the pass list when you are done with your selection, and click Save Automation to finish!